The Annual Convention at Manjakkudi is structured as a cultural knowledge sharing platform that enables students from rural India to gain education of our vast heritage and traditions and also experience the aesthetic beauty by appreciating classical dance and music. The convention, an annual, week-long convention (begun in 2005) that includes music, dance, theatre performances and lectures, is a time of interactive learning for the students of the schools and college. The practice of holding celebrations began in 2005, when Pujya Swamiji visited Manjakkudi to give a talk during the students’ convocation. The following year, in 2006, Pujya Swamiji came to Manjakkudi and stayed on for three days. So, it was suggested that the college students organise music programmes and talks on the second and third days. In 2007, three concerts were organised. From 2008 onwards, it became a four- or five-day celebration. With time, dance performances, talks on history and architecture and discussions on cultural anthropology were brought in. The convention sees packed audiences with students from Swami Dayananda College of Arts & Science and from the schools as well.